Best Programmatic Campaign

Introduction

It is the exclusive shopping destination for branded clothing, footwear, accessories and home items. All of its products are 100% authentic and users can buy them at incredible discount prices up to 80% lower than the original retail price.

Koolmetrix was ​​committed to Reporting and promoting BrandsGalaxy through Google Adwords, Facebook Ads & Google Display & Video 360.

The period under examination for this case study was from June 2018 to September 2018.

The Challenge

Due to the large discounts, the profit margin is low for BrandsGalaxy and so our team had to search/find new users with the lowest possible CPA.

 

Targets:

  • creasing new customers

  • Increase profitability

  • Increase of new subscribers

  • maximize user engagement

  • decrease cost of CPA

The Implementation:

The analysis we made before we went to the campaigns had two strands:

The first concerned a Life Time Value (LTV) analysis with offline customer data, to understand, over a year, how much the CPA should be to make the investment profitable.

 The second was an online data analysis to find common features with the largest Conversion Rate (CR) Value, but also with the highest repeatability.

Based on the above, we designed the targeting of the campaigns. To reach goals at the least cost, we chose to optimize campaigns through Google Display & Video 360.

Display & Video 360 enabled us to:

  • Get and optimize all Display campaigns for better reporting, optimization and reach

  • Crease inventory of our ads

  • Minimize overlaps

  • Use more “rich” creatives for better engagement and branding

  • Maximize awareness

All of the above was achieved with minimal cost using the extremely powerful AI bidding on Display & Video 360, and delivering the best performance across the Display.

The Results

Google Display & Video 360:

28000

buyers from Display & Video 360 campaigns

2500

purchases from Display & Video 360 by new users

57

CPA reduction

21

increase in new subscribers

22

increase in overall profitability