It is the exclusive shopping destination for branded clothing, footwear, accessories and home items. All of its products are 100% authentic and users can buy them at incredible discount prices up to 80% lower than the original retail price.
Koolmetrix was committed to Reporting and promoting BrandsGalaxy through Google Adwords, Facebook Ads & Google Display & Video 360.
The period under examination for this case study was from June 2018 to September 2018.
Due to the large discounts, the profit margin is low for BrandsGalaxy and so our team had to search/find new users with the lowest possible CPA.
creasing new customers
Increase of new subscribers
maximize user engagement
decrease cost of CPA
The analysis we made before we went to the campaigns had two strands:
The first concerned a Life Time Value (LTV) analysis with offline customer data, to understand, over a year, how much the CPA should be to make the investment profitable.
The second was an online data analysis to find common features with the largest Conversion Rate (CR) Value, but also with the highest repeatability.
Based on the above, we designed the targeting of the campaigns. To reach goals at the least cost, we chose to optimize campaigns through Google Display & Video 360.
Display & Video 360 enabled us to:
Get and optimize all Display campaigns for better reporting, optimization and reach
Crease inventory of our ads
Use more “rich” creatives for better engagement and branding
All of the above was achieved with minimal cost using the extremely powerful AI bidding on Display & Video 360, and delivering the best performance across the Display.
Google Display & Video 360:
buyers from Display & Video 360 campaigns
purchases from Display & Video 360 by new users
increase in new subscribers
increase in overall profitability