Data & technology partnerhttps://www.koolmetrix.gr/en-ushttps://www.koolmetrix.gr/koolmetrix-mediamarktsaturn/https://www.koolmetrix.gr/koolmetrix-mediamarktsaturn/Koolmetrix partners with MediaMarktSaturn on a fully automated data monitoring and analysis system, already active across six European countries.Thu, 16 Jul 2026 07:41:24 GMTNewshttps://www.koolmetrix.gr/what-are-chatgpt-or-openai-ads/https://www.koolmetrix.gr/what-are-chatgpt-or-openai-ads/OpenAI Ads, or ChatGPT Ads, are a new type of advertising that can appear inside AI conversations, based on the full context of what the user is asking.Fri, 29 May 2026 14:15:05 GMTNewshttps://www.koolmetrix.gr/server-side-tracking-why-modern-online-businesses-cant-afford-to-ignore-it/https://www.koolmetrix.gr/server-side-tracking-why-modern-online-businesses-cant-afford-to-ignore-it/With privacy rules, ad blockers and cookie limits, 30% or more of your conversion data may be missing. Here is why server-side tracking matters.Fri, 20 Feb 2026 14:13:44 GMTNewshttps://www.koolmetrix.gr/skip-the-cookies-go-for-the-cake/https://www.koolmetrix.gr/skip-the-cookies-go-for-the-cake/We at Koolmetrix, working closely with the Facebook dev team, have a solution in place to continue to work along with the Facebook Pixel without interruption.Tue, 17 May 2022 08:40:23 GMTNewshttps://www.koolmetrix.gr/weve-been-awarded/https://www.koolmetrix.gr/weve-been-awarded/Our participation in the Peak Performance Marketing Awards 2020 added 5 more awards to our collection, including gold for the best video campaign.Fri, 23 Oct 2020 12:32:31 GMTNewshttps://www.koolmetrix.gr/we-have-been-acknowledged-as-an-official-case-study-on-think-with-google/https://www.koolmetrix.gr/we-have-been-acknowledged-as-an-official-case-study-on-think-with-google/Google published a Think with Google case study on how our management of Director Mix led to better YouTube ads and higher profits for Pizza Fan.Sun, 18 Oct 2020 14:25:27 GMTNewshttps://www.koolmetrix.gr/were-proud-to-announce-that-we-are-iso-90012015-and-iso-270012013-certified/https://www.koolmetrix.gr/were-proud-to-announce-that-we-are-iso-90012015-and-iso-270012013-certified/ISO 9001:2015 and ISO 27001:2013 certify the Quality Management System and the Information Security Management System of Koolmetrix.Mon, 07 Sep 2020 08:00:28 GMTNewshttps://www.koolmetrix.gr/facebook-marketing-partner-recognition/https://www.koolmetrix.gr/facebook-marketing-partner-recognition/We are among the first to become a Facebook Marketing Partner, by applying our best practices in the performance marketing sector in the CEE region.Tue, 04 Aug 2020 13:05:23 GMTNewsfacebookpartnershttps://www.koolmetrix.gr/tv-ads-in-display-video-360/https://www.koolmetrix.gr/tv-ads-in-display-video-360/Google announced a new series of tools that will allow advertisers to run TV ads in Display & Video 360, reaching connected TV audiences on any device.Fri, 31 Jul 2020 06:16:14 GMTNewsnew feautureTrendsdv360https://www.koolmetrix.gr/we-got-awarded-10-times/https://www.koolmetrix.gr/we-got-awarded-10-times/We got awarded 10 times at the Peak Performance Marketing Awards, winning every prize for Best Programmatic Campaign. See the full list of awards.Thu, 20 Jun 2019 13:24:08 GMTNewshttps://www.koolmetrix.gr/instagram-launches-checkout-feature-through-the-app/https://www.koolmetrix.gr/instagram-launches-checkout-feature-through-the-app/Instagram launched an in-app checkout feature, so users can buy from shopping posts without leaving the app. Here is what it means for brands.Wed, 10 Apr 2019 10:23:55 GMTNewsinstagraminstagram new feauturenew feauturehttps://www.koolmetrix.gr/business-intelligence-analytics-trends-2019/https://www.koolmetrix.gr/business-intelligence-analytics-trends-2019/Data analysis is changing how organizations make decisions. These are the Business Intelligence and analytics trends to watch in 2019.Wed, 27 Feb 2019 10:18:11 GMTNewshttps://www.koolmetrix.gr/mcommerce-trends/https://www.koolmetrix.gr/mcommerce-trends/As technology evolves at a rapid pace, mCommerce keeps growing. These are the 5 most popular mCommerce trends making an impact on the eCommerce world.Fri, 23 Nov 2018 14:40:53 GMTNewse-commerceMachine LearningmobileTrendshttps://www.koolmetrix.gr/how-data-studio-alternated-the-way-we-report/https://www.koolmetrix.gr/how-data-studio-alternated-the-way-we-report/Koolmetrix has been using Google Data Studio to provide tailor-made reports to each client. Here is how it changed the way we report and decide.Fri, 23 Nov 2018 14:22:54 GMTNewsdata studiodata studio reporting