Leveraging cutting-edge optimization tools and advanced data-driven insights, Koolmetrix helped Apothema boost performance across key metrics during the summer period.
The Challenge
As one of Greece’s leading online electronics stores, Apothema needed to optimize its Shopping Ads, a crucial channel in e-commerce, to drive better profitability and conversions during the highly competitive summer season.
The Approach
Koolmetrix leveraged its in-house technologies, including Shoply’s Smart Segmentation with Predictive Analytics and Feed Optimization, to create a tailored strategy for Apothema.
Drawing on years of experience managing large-scale e-commerce accounts, the team optimized product feeds and ran real-time adjustments to boost performance throughout the summer, from June to August 2024.
