Koolmetrix partnered with Insurance Market, No1 online insurance comparison and purchasing platform in Greece, to transform their digital advertising approach. The goal? To improve efficiency, reduce manual workload, and enhance performance across Meta platforms.
The Challenge
Insurance Market was spending too much time creating new ad visuals every time there were updates to insurance offers, car models, or prices. With every revision, the team had to manually design a new creative for each car model. This process slowed down scalability, disrupted campaign consistency and ultimately impacted overall performance.
The Approach
Koolmetrix created a custom dynamic solution tailored to Insurance Market’s needs, using their data feed. This implementation enabled dynamic ads to automatically showcase real-time information along with the appropriate visuals for each option. The content is refreshed automatically 24/7, ensuring that every ad stays current and relevant, while consistently reflecting the brand’s visual identity.
The Results
No more manual updates — significant time savings
Ads always up-to-date with real-time product info
Stable, consistent performance across campaigns
Visuals fully aligned with the brand identity
TESTIMONIAL
Our long-standing collaboration with Koolmetrix is built on trust, innovation, and measurable results. Implementing Meta Dynamic Ads (DPA) was yet another step forward — by leveraging dynamic data, we managed to deliver more targeted content and significantly boost our campaign performance. It’s a pleasure to work with professionals who grow and evolve alongside us.
Katerina Papazachariou
Head of Marketing
Insurance Market
