With a combination of cutting-edge in-house technologies and deep e-commerce expertise, Koolmetrix helped Joy Fashion House thrive in Greece’s highly competitive fashion market this summer. For Joy Fashion House, a women’s fashion brand offering over 1,400 trendy products, the challenge was even greater.
The Challenge
Frequent new product arrivals, with no historical data, made it challenging to determine optimal bidding and budget allocation. To maximize profitability and conversions, identifying high-potential products while maintaining efficiency was critical.
The Approach
To address these challenges, Koolmetrix applied its deep e-commerce expertise and leveraged Shoply’s advanced technologies to deliver a tailored strategy:
- Strategic Budget Allocation: Frequent new product arrivals were carefully categorized and bid upon using smart segmentation with predictive insights, ensuring efficient use of budgets and avoiding wasted spend.
- Product Feed Optimization: Enhanced titles, categories, and keywords to improve visibility and drive engagement in Shopping Ads.
- Campaign Precision: Instead of running a single Performance Max campaign, Koolmetrix segmented campaigns based on smart segments to maximize performance across product categories.