We have been acknowledged as an official case study on ‘Think with Google’!
Google has recently published a case study on “Think with Google”, which describes how our successful management of Director Mix led to the ad’s optimization and overall increase of Pizza Fan’s profits.
With the primary goal being to increase the reach of Pizza Fan’s target groups, we created a series of personalized YouTube ads in collaboration with the Marketing and Creative department of Pizza Fan. After a thorough research and consideration of the data, we used Director Mix to create different versions of YouTube ads, based on the personal characteristics and preferences of each user. Using the Machine Learning Technology of Director Mix, we were able to correspond the right ad to each user.
The results were extraordinary. The personalized ads of our YouTube campaign went beyond any expectation the company had, exceeding all its desired goals. The constant data analysis in conjunction with the use of Machine Learning Technology proved that any brand can get closer to each consumer, enhancing both its online and offline presence.