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mCommerce Trends

As time passes and technology is evolving with a continuously rapid pace, eCommerce and as a result mCommerce,  is increasingly developing and is in line with technological innovations.

But, which are the 5 most popular mCommerce Trends that are making an impact on eCommerce world?

Evolution of Artificial Intelligence, Machine Learning & Voice Recognition

The future is here! AI , Machine Learning and Voice Recognition are constantly developing and leading mCommerce into a whole new digital world. With the personalization offered by AI, mCommerce is gaining popularity and as a result, retailers are detecting a huge increase in their conversion rates!

Integration of Augmented Reality

Augmented Reality is here to change the view of the world by using just a smartphone with a camera on its back. The benefits? AR helps increasing brand awareness and customer engagement by offering to users unique and innovative experience. It also establishes a connection between digital marketing campaigns and customers’ physical experiences!

Development of Chatbots

Chatbots are here to stay! Their main purpose is to support business’s relations with their customers by offering them extensive customer assistance. and as a result drive customer engagement.The Human-touch Approach combined with automation repetitive work, give users the sense that are being handled with a personalized way at a 24/7 basis. That definitely improves customer service and increases customer engagement.

Usage of One-page checkouts

70% of buyers are abandoning their carts during the checkout procedure. Providing them with the opportunity to complete their orders using one-page checkouts and avoid all the annoying and time-consuming steps, is the key to increase conversion rates!

Increasing Automation

Saving time and helping brands increase their profits automatically, are core reasons to use automation. Automation optimizes customers’ loyalty and leads in completed purchases.

As already said, technology is continuously evolving and constantly generates new trends. What you have to do? Embrace the latest mobile technology trends, understand how consumers react to these changes and adapt accordingly to meet their needs.

And as Oscar Wilde said,

” Success is a science; if you have the conditions, you get the result.”

How Data Studio Alternated The Way We Report

data studio

Koolmetrix has been using Google Data Studio for quite a while now to provide tailor-made reports to each client.

Reporting has always been a foundation on how digital performance agencies cooperate with their clients. When it comes to data processing, it is no doubt that metrics are a vital part of the decision-making process for all e-commerce firms. Hence, let’s dive into the details to see how it can benefit both your short and long-term business strategy.

Once Data Studio became a part of our daily used tools, we set some goals to measure its value.

We planned to get the maximum results with the minimum required effort. We established our goals as follows:

  • Save meeting preparation time; Keypoints are summarized and highlighted.
  • Have a single point to dive into data; Also, note that it is continuously updated thanks to the good old algorithms that do all the work for you.
  • Data and metrics simplification for all our clients.

We provide services to a clientele of several fields such as food industry, insurance, online fashion shops and many more. Thus, taking that into account, we aspired to assist each one uniquely. We started by visualizing their ads costs in a real-time report. As a result, not only did they saved valuable time assessing their data but also, they saw their revenue accelerating as the way they evaluated their next decision had shifted beneficially.

Data Studio and other tools such as Tableau and Qlik allow everyone to align on the valuable KPI’s, goals and definitions. While data are prepped and visualized in a direct way, consequently, each member of your business can have the potential to bring much better results.

Thus, if you want to upscale your strategy, boost your sales and generate more revenue, you should consider incorporating Data Studio in your operations. Alternatively, reach us today and allow us to show you how our partners experience the perks of having their custom-made report.