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Instagram launches checkout feature through the app

Some days ago, Instagram announced an in-app checkout feature. Given that there are more than 1 billion users on the platform, it was about time for Instagram to launch a feature that will keep those users engaged without leaving the app.

Before that, users could find more information through the product tag on news feed posts and Instagram stories, which included a redirecting link to the merchants’ website.

With this new feature, users will have access to a checkout button on the shopping posts, which will require few and necessary details from them, making the checkout process easier & quicker. Plus, users will get notified via email directly from Instagram when their order is shipped.

Currently, the feature is available exclusively for 20 top international brands. Here’s the full list of launch partners: Adidas, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, Huda Beauty, H&M, KKW Beauty, Kylie Cosmetics, MAC Cosmetics, Michael Kors, NARS, Nike, NYX Cosmetics, Oscar de la Renta, Outdoor Voices, Ouai Hair, Prada, Revolve, Uniqlo, Warby Parker and Zara.

Also, you can check the full demo as published from Instagram by clicking here.

This feature will undoubtedly benefit both brands and shoppers as the users are requested to share the most necessary information without having to sign-up for a new account, as they would typically do on an e-commerce website. Instagram explains that “With their protected payment information in one place, they can shop their favorite brands without needing to log in and enter their information multiple times,” a fact that contributes to increased abandon rate.

instagram checkout
Picture credits: TechCrunch

Moreover, Instagram has set a selling fee for this service for each merchant, the amount of which has not been officially announced. Specifically, as a spokesperson from Instagram declared: “ We are testing a selling fee with businesses during the closed beta. It will not change the price of the items for consumers.”

Additionally, we can’t overlook the fact that Instagram has opened a new stream on measurable Social Media ROI. The statistics also confirm that: 46% of B2B marketers claim they are not sure whether any social media channels have generated revenue from their business and only 13% of them believe they have quantitatively proven social media has had an impact on their business. (source: webbiquity).

The fact that sales will be included as measurable conversions via Instagram will allow managers and executives in charge to demonstrate actual results of their social media actions.

It is statistically proven that Instagram influences significantly buyers consideration. With this addition, we are really looking forward to observing how will it affect the users’ behavior, as these results will definitely play an important role in the decision-making process of a well structured social media strategy.

Business Intelligence & Analytics Trends 2019

The power of data analysis, a game-changer in the evolution of the decision-making process, is transforming organizations and industries while continuously helping them to achieve new and to-the-point decisions.

Highly subjective business decisions such as employee recruitment or product branding are increasingly data-driven, and operational decisions such as logistics best practices planning or customer risk analysis are being decided using more sophisticated analysis that results in becoming more adaptive to user needs.

Business Intelligence platforms evolve to put data where people want to take action.

Data analysts need their data and actions in the same place and should be able to stay in the context of their business processes and workflows. Business intelligence platforms are meeting this need by merging with core business operations, workflows, and processes through capabilities like mobile analytics, embedded analytics, dashboard extensions (also known as add-ins), and APIs. As a result, actionable analytics are expediting the decision-making process for both technical and non-technical roles.

In 2019, Advanced Analytics capabilities with minimal manual efforts will remain the hallmark of all competitive Business Intelligence solutions.

The Business Application Research Center (BARC) 2018 Business Intelligence Survey indicates that the global BI solutions market is slated for significant technological changes.

business intelligence

As the years go by, the evolution of BI will constantly be increasing, and analytics will be even more, part of our everyday life.

Want to know more? Contact us at info@koolmetrix.gr

mCommerce Trends

As time passes and technology is evolving with a continuously rapid pace, eCommerce and as a result mCommerce,  is increasingly developing and is in line with technological innovations.

But, which are the 5 most popular mCommerce Trends that are making an impact on eCommerce world?

Evolution of Artificial Intelligence, Machine Learning & Voice Recognition

The future is here! AI , Machine Learning and Voice Recognition are constantly developing and leading mCommerce into a whole new digital world. With the personalization offered by AI, mCommerce is gaining popularity and as a result, retailers are detecting a huge increase in their conversion rates!

Integration of Augmented Reality

Augmented Reality is here to change the view of the world by using just a smartphone with a camera on its back. The benefits? AR helps increasing brand awareness and customer engagement by offering to users unique and innovative experience. It also establishes a connection between digital marketing campaigns and customers’ physical experiences!

Development of Chatbots

Chatbots are here to stay! Their main purpose is to support business’s relations with their customers by offering them extensive customer assistance. and as a result drive customer engagement.The Human-touch Approach combined with automation repetitive work, give users the sense that are being handled with a personalized way at a 24/7 basis. That definitely improves customer service and increases customer engagement.

Usage of One-page checkouts

70% of buyers are abandoning their carts during the checkout procedure. Providing them with the opportunity to complete their orders using one-page checkouts and avoid all the annoying and time-consuming steps, is the key to increase conversion rates!

Increasing Automation

Saving time and helping brands increase their profits automatically, are core reasons to use automation. Automation optimizes customers’ loyalty and leads in completed purchases.

As already said, technology is continuously evolving and constantly generates new trends. What you have to do? Embrace the latest mobile technology trends, understand how consumers react to these changes and adapt accordingly to meet their needs.

And as Oscar Wilde said,

” Success is a science; if you have the conditions, you get the result.”

How Data Studio Alternated The Way We Report

data studio

Koolmetrix has been using Google Data Studio for quite a while now to provide tailor-made reports to each client.

Reporting has always been a foundation on how digital performance agencies cooperate with their clients. When it comes to data processing, it is no doubt that metrics are a vital part of the decision-making process for all e-commerce firms. Hence, let’s dive into the details to see how it can benefit both your short and long-term business strategy.

Once Data Studio became a part of our daily used tools, we set some goals to measure its value.

We planned to get the maximum results with the minimum required effort. We established our goals as follows:

  • Save meeting preparation time; Keypoints are summarized and highlighted.
  • Have a single point to dive into data; Also, note that it is continuously updated thanks to the good old algorithms that do all the work for you.
  • Data and metrics simplification for all our clients.

We provide services to a clientele of several fields such as food industry, insurance, online fashion shops and many more. Thus, taking that into account, we aspired to assist each one uniquely. We started by visualizing their ads costs in a real-time report. As a result, not only did they saved valuable time assessing their data but also, they saw their revenue accelerating as the way they evaluated their next decision had shifted beneficially.

Data Studio and other tools such as Tableau and Qlik allow everyone to align on the valuable KPI’s, goals and definitions. While data are prepped and visualized in a direct way, consequently, each member of your business can have the potential to bring much better results.

Thus, if you want to upscale your strategy, boost your sales and generate more revenue, you should consider incorporating Data Studio in your operations. Alternatively, reach us today and allow us to show you how our partners experience the perks of having their custom-made report.