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Skip the cookies, go for the cake!

It’s no news for advertisers, agencies and marketing professionals that cookies are taking a significant hit with new rules applied to browsers, iOS 14 and the strengthening of privacy policies everywhere. This means it will not be possible to track ad performance, to optimise or to retarget users. Or will it?

We have a solution!

We at Koolmetrix, working closely with the Facebook dev team, have a solution in place to continue to work along with the Facebook Pixel without interruption. Our implementation of the Facebook Conversions API works in conjunction with the current Facebook PIxel and will later, when all the changes are in place, function as a stand-alone solution for performance monitoring.
More specifically, we have: 
  • Solved the issue of losing data, by ensuring that the Facebook Pixel still receives everything it needs.
  • Reduced our dependence on 3rd party cookies, who’s use will soon be drastically reduced or eliminated.
  • Ensured we can still monitor conversion events and target ads while still complying with privacy policies.

The best part is that we apply everything from our part. You only need to make one tiny move and then you’re back to advertising, tracking and converting at a high rate!

Don’t let your ads lose data and waste your budget.

We’ve been awarded!

This year may be different from the others but we are always striving for the best results by succeeding in the challenges we accept.

Our participation for another year in Peak Performance Marketing Awards 2020, resulted in adding 5 more awards under several categories to our collection. It is with great pleasure that our efforts are recognized– our deepest congratulations are to each of our team members, and also to our customers who motivate us to achieve excellent results in digital marketing performance.

Here are our awards:

Best Video Campaign

Gold, Pizza Fan

Best Performance in Consumer Electronics

Silver, Kullhaus

Best Programmatic Campaign


Best Use of Technology

Bronze, Pizza Fan

Best App Promotion Campaign

Bronze, Pizza Fan

We have been acknowledged as an official case study on “Think with Google”!

We have been acknowledged as an official case study on ‘Think with Google’!

Google has recently published a case study on “Think with Google”, which describes how our successful management of Director Mix led to the ad’s optimization and overall increase of Pizza Fan’s profits.

With the primary goal being to increase the reach of Pizza Fan’s target groups, we created a series of personalized YouTube ads in collaboration with the Marketing and Creative department of Pizza Fan. After a thorough research and consideration of the data, we used Director Mix to create different versions of YouTube ads, based on the personal characteristics and preferences of each user. Using the Machine Learning Technology of Director Mix, we were able to correspond the right ad to each user.

The results were extraordinary. The personalized ads of our YouTube campaign went beyond any expectation the company had, exceeding all its desired goals. The constant data analysis in conjunction with the use of Machine Learning Technology proved that any brand can get closer to each consumer, enhancing both its online and offline presence.

Want to know more? Contact us at [email protected]

ISO 9001 & ISO 27001 Certifications

We’re proud to announce that we are ISO 9001:2015 and ISO 27001:2013 Certified!

ISO is a global network of the world’s leading standardizers and the ISO 9001:2015 and ISO 27001:2013 certify the Quality Management System and the Information Security Management System for provision of technical advice on marketing issues, strategy planning and organization, advertising campaigns through online web platforms and website design services.

As an ISO certified company, we will follow all the guidelines and specifications set by the above-mentioned certifications and we will implicate high-quality and consistent internal procedures.

Want to know more? Contact us at [email protected]

Facebook Marketing Partner Recognition

We are among the first to become a Facebook Marketing Partner

We are among the first to become a Facebook Marketing Partner, by applying our best practices in the performance marketing sector and managing high budget amounts in the CEE region.

Upon joining the Facebook Marketing Partners program, we now gain access to top benefits such as: instant support, customized tools, and specialized training courses which will help us accelerate our clients’ growth across multiple Facebook-family apps.

Want to know more? Contact us at [email protected]

TV ads in Display & Video 360

We know Google is one remarkable invention, and they keep advancing as we speak!

Here’s the update: Google announced a new series of tools that will allow advertisers to run TV ads in Display & Video 360. Due to the change we all have had to endure over the past few months, people have spent a remarkable amount of time watching connected TV at home. So, now there is the ability to reach and target TV and TV app audiences across multiple devices through Display & Video 360. What does this mean? For example, advertisers will be able to show video ads from AT&T TV Network across connected TV, laptops, smartphones, or tablets to further enhance our client’s business!

Here’s a bonus: In the future, national linear TV broadcast, cable networks, and local TV stations will be also added.Stay tuned for more announcements for when this tool is available in Greece!

Want to know more? Contact us at [email protected]

We got awarded 10 times!

Each year is a new challenge for us, and we always strive to exceed our expectations, and more importantly, our customer’s expectations.

Earlier this month, we had the privilege to participate at the Peak Performance Marketing Awards, and we are happy to announce that we got awarded 10 times in several categories that highlighted our successful results. However, we are a little more excited as we acquired all the prizes for the group Best Programmatic Campaign, and this is a significant milestone for each of us at Koolmetrix!

Last but not least, we would like to personally thank each member of our team that contributed to each award, and also our clients that inspire us every day and push us to deliver excellent results in terms of digital performance.

Here is the full list for all of our awards

Gold, Silver & Bronze Award

for the Best Programmatic Campaign - BrandsGalaxy, Pizza Fan, Savvidis SA

Gold Award

for the Best Lead Generation Campaign - Insurancemarket

Gold Award

for the Best Performance in Fashion & Luxury - Tsakiris Mallas

Gold Award

for the Best Sales Campaign - Tsakiris Mallas

Gold Award

for the Best Performance in Finance & Insurance - Insurancemarket

Silver & Bronze Award

for the Best Performance / Other Industries - Savvidis SA & Pizza Fan

Silver Award

for the Best App Promotion Campaign - Pizza Fan

Also, here are some photos from the event:

Instagram launches checkout feature through the app

Some days ago, Instagram announced an in-app checkout feature. Given that there are more than 1 billion users on the platform, it was about time for Instagram to launch a feature that will keep those users engaged without leaving the app.

Before that, users could find more information through the product tag on news feed posts and Instagram stories, which included a redirecting link to the merchants’ website.

With this new feature, users will have access to a checkout button on the shopping posts, which will require few and necessary details from them, making the checkout process easier & quicker. Plus, users will get notified via email directly from Instagram when their order is shipped.

Currently, the feature is available exclusively for 20 top international brands. Here’s the full list of launch partners: Adidas, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, Huda Beauty, H&M, KKW Beauty, Kylie Cosmetics, MAC Cosmetics, Michael Kors, NARS, Nike, NYX Cosmetics, Oscar de la Renta, Outdoor Voices, Ouai Hair, Prada, Revolve, Uniqlo, Warby Parker and Zara.

Also, you can check the full demo as published from Instagram by clicking here.

This feature will undoubtedly benefit both brands and shoppers as the users are requested to share the most necessary information without having to sign-up for a new account, as they would typically do on an e-commerce website. Instagram explains that “With their protected payment information in one place, they can shop their favorite brands without needing to log in and enter their information multiple times,” a fact that contributes to increased abandon rate.

Picture credits: TechCrunch

Moreover, Instagram has set a selling fee for this service for each merchant, the amount of which has not been officially announced. Specifically, as a spokesperson from Instagram declared: “ We are testing a selling fee with businesses during the closed beta. It will not change the price of the items for consumers.”

Additionally, we can’t overlook the fact that Instagram has opened a new stream on measurable Social Media ROI. The statistics also confirm that: 46% of B2B marketers claim they are not sure whether any social media channels have generated revenue from their business and only 13% of them believe they have quantitatively proven social media has had an impact on their business. (source: webbiquity).

The fact that sales will be included as measurable conversions via Instagram will allow managers and executives in charge to demonstrate actual results of their social media actions.

It is statistically proven that Instagram influences significantly buyers consideration. With this addition, we are really looking forward to observing how will it affect the users’ behavior, as these results will definitely play an important role in the decision-making process of a well structured social media strategy.

Business Intelligence & Analytics Trends 2019

The power of data analysis, a game-changer in the evolution of the decision-making process, is transforming organizations and industries while continuously helping them to achieve new and to-the-point decisions.

Highly subjective business decisions such as employee recruitment or product branding are increasingly data-driven, and operational decisions such as logistics best practices planning or customer risk analysis are being decided using more sophisticated analysis that results in becoming more adaptive to user needs.

Business Intelligence platforms evolve to put data where people want to take action.

Data analysts need their data and actions in the same place and should be able to stay in the context of their business processes and workflows. Business intelligence platforms are meeting this need by merging with core business operations, workflows, and processes through capabilities like mobile analytics, embedded analytics, dashboard extensions (also known as add-ins), and APIs. As a result, actionable analytics are expediting the decision-making process for both technical and non-technical roles.

In 2019, Advanced Analytics capabilities with minimal manual efforts will remain the hallmark of all competitive Business Intelligence solutions.

The Business Application Research Center (BARC) 2018 Business Intelligence Survey indicates that the global BI solutions market is slated for significant technological changes.

As the years go by, the evolution of BI will constantly be increasing, and analytics will be even more, part of our everyday life.

Want to know more? Contact us at [email protected]

mCommerce Trends

As time passes and technology is evolving with a continuously rapid pace, eCommerce and as a result mCommerce,  is increasingly developing and is in line with technological innovations.

But, which are the 5 most popular mCommerce Trends that are making an impact on eCommerce world?

Evolution of Artificial Intelligence, Machine Learning & Voice Recognition

The future is here! AI , Machine Learning and Voice Recognition are constantly developing and leading mCommerce into a whole new digital world. With the personalization offered by AI, mCommerce is gaining popularity and as a result, retailers are detecting a huge increase in their conversion rates!

Integration of Augmented Reality

Augmented Reality is here to change the view of the world by using just a smartphone with a camera on its back. The benefits? AR helps increasing brand awareness and customer engagement by offering to users unique and innovative experience. It also establishes a connection between digital marketing campaigns and customers’ physical experiences!

Development of Chatbots

Chatbots are here to stay! Their main purpose is to support business’s relations with their customers by offering them extensive customer assistance. and as a result drive customer engagement.The Human-touch Approach combined with automation repetitive work, give users the sense that are being handled with a personalized way at a 24/7 basis. That definitely improves customer service and increases customer engagement.

Usage of One-page checkouts

70% of buyers are abandoning their carts during the checkout procedure. Providing them with the opportunity to complete their orders using one-page checkouts and avoid all the annoying and time-consuming steps, is the key to increase conversion rates!

Increasing Automation

Saving time and helping brands increase their profits automatically, are core reasons to use automation. Automation optimizes customers’ loyalty and leads in completed purchases.

As already said, technology is continuously evolving and constantly generates new trends. What you have to do? Embrace the latest mobile technology trends, understand how consumers react to these changes and adapt accordingly to meet their needs.

And as Oscar Wilde said,

” Success is a science; if you have the conditions, you get the result.”